Website · Client Work
Tom Sawyer Diner
Tom Sawyer DinerA website redesign for Tom Sawyer Diner, a family-owned Paramus, New Jersey diner since 1974 — leading with what people actually look up (hours, menu, directions, ordering) and giving a local institution a warm, confident presence on the phone.
- Type
- Website
- Ownership
- Client Work
- Status
- Live
- Services
- Website Design, Web Development, Brand Refresh
- Website
- Visit tomsawyerdiner.com
01The challenge
Diners run on regulars and walk-ins, but new customers look online first. The previous site was a framed legacy build that wasn't made for the phone-first way people find a place to eat today.
02The approach
Lead with what visitors are actually looking for — hours, menu, directions — and give the diner an identity that feels as warm in a browser as it does at the counter.
03What EC Product Lab built
A fast, mobile-first website with the menu, hours, directions, online ordering, and gift cards up front — and a warm identity built around the diner's neon sign and real food photography.
Key features
What Tom Sawyer Diner does.
Key featuresTechnology
Stack details to be published.
- 01
Menu categories and house favorites that are easy to scan
- 02
Hours, location, directions, and phone front and centre
- 03
Online ordering and gift-card links on every screen
- 04
Lightweight pages that load quickly on cellular
Outcome
The redesigned site is live at tomsawyerdiner.com, replacing the previous framed build with a phone-first experience that leads with the menu, hours, directions, online ordering, and gift cards.
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