About
An independent studio that builds like an owner.
About EC Product LabEC Product Lab is a digital product studio based in New Jersey. We create software, mobile apps, websites, and digital experiences — some for clients, and some we own and operate ourselves. It's a small, founder-led studio by design: you work directly with the person building your product.
- Founded by
- Eric Chernichaw
- Based in
- New Jersey
- Model
- Founder-led, independent
- Focus
- Products, websites, apps
Why EC Product Lab exists
Practical ideas deserve to become real products.
Why EC Product Lab existsEric Chernichaw founded EC Product Lab to do two things at once: build useful software businesses in-house, and bring that same product mindset to companies that need a website, an app, or a custom platform built properly.
Too many good ideas stall between the napkin and the launch — under-scoped, over-designed, or handed between agencies until nobody owns the outcome. EC Product Lab exists to close that gap with one accountable studio across strategy, design, and engineering.
We build simple products that solve real problems. Simple to understand, simple to use, and simple enough to keep improving after launch.
Founder photo
Eric Chernichaw — replace in src/components/ui/FounderPhoto.tsx
Eric Chernichaw, founder. Product builder across hospitality software, consumer applications, and websites for local companies.
How we think
Four disciplines. One studio.
How we think01
Entrepreneurship
We've started, priced, launched, and supported products of our own. We know what it takes to get something real into the world.
02
Design
Clarity first. Interfaces that need no explaining, and brands that look as credible as the business behind them.
03
Technology
Modern, well-chosen tools. Fast, accessible, maintainable builds — not the trendiest stack for its own sake.
04
Business thinking
Every decision gets checked against the customer, the model, and the operation that has to run it afterward.
Philosophy
Simple products that solve real problems.
PhilosophyDesigned with purpose. Built to perform. We'd rather ship something focused that people actually use than something sprawling that impresses in a demo.
Two kinds of work
Our products, and yours.
Our products and client workEC Product Lab products
Software we own, operate, and are responsible for — pricing, support, and roadmap included.
All productsClient work
Websites, apps, and platforms we design and build for businesses — you own the result; we bring the product thinking.
ServicesStart a Project
Have an idea worth building?
Have an idea worth building?Tell us what you're working on. We'll help you determine the smartest way to bring it to life.