A product by EC Product Lab
In developmentEC Presence
EC PresenceEverything a local business looks like online, run from one place.
Search, Google Business Profile, reviews, and social are four different logins, four different tools, and four different versions of the same business. EC Presence puts them behind one screen — and behind one shared understanding of who the business actually is.
The problem
Four tools that never agree with each other.
The problemA diner has one voice in person and four online. The Google listing says one thing, Instagram another, the website a third, and the review replies sound like they were written by someone who has never eaten there — because they were.
The tools are not the hard part. Keeping one business sounding like itself across all of them is.
How it works
One Business Brain behind every word.
The Business BrainEach business gets one shared profile: what it sells, who it serves, how it talks, the words it uses, and the words it never would. Every review reply, caption, and recommendation reads from that same profile.
Not a prompt box per feature, drifting apart over time. One source of truth, written once, used everywhere — which is the difference between AI that sounds like the business and AI that sounds like AI.
The Business Brain holds
- Business description
- Industry
- Locations
- Products & services
- Target audience
- Brand voice
- Tone
- Preferred vocabulary
- Phrases to avoid
- Selling points
- Calls to action
- Local context
What it does
One screen for how a business shows up.
CapabilitiesGoogle Business Profile
Hours, photos, and posts for every location, managed in one place instead of buried in a Google account nobody can find the password for.
Reviews, answered
Every review in one inbox. Drafted replies in the business's own voice, held for a human to approve before anything is published.
Search visibility
Real clicks, impressions, and positions from Search Console — the queries a business actually ranks for, not an agency's estimate.
Content vault
One library of photos and video, tagged and tracked, so the same shot does not go out every third week.
Social calendar
Draft, review, approve, schedule, publish — to Instagram and Facebook, with an approval step that cannot be skipped.
Reports worth sending
What changed this month, in language an owner reads once and understands.
Where it stands
Being built in the open.
Current statusEC Presence is in active development and not yet generally available. The platform, accounts, and content tools are working; the Google and Meta connections are pending platform approval, which is a queue we wait in like everyone else.
We are onboarding a small number of local businesses first, by invitation, so the product gets shaped by real use rather than guesses. If that sounds like your business, tell us about it.
Early access
Want your business run this way?
Want your business run this way?Tell us about it. If EC Presence is a fit, we'll get you into the first group.