A product by EC Product Lab
In developmentEC Presence
EC PresenceEverything a local business looks like online, run from one place.
Search, Google Business Profile, reviews, and social are four different logins, four different tools, and four different versions of the same business. EC Presence puts them behind one screen — and behind one shared understanding of who the business actually is.
The problem
Four tools that never agree with each other.
The problemA diner has one voice in person and four online. The Google listing says one thing, Instagram another, the website a third, and the review replies sound like they were written by someone who has never eaten there — because they were.
The tools are not the hard part. Keeping one business sounding like itself across all of them is.
What it does for a restaurant
Three jobs, done properly.
What EC Presence doesBeing easy to find, staying visible without it eating your week, and knowing which of it worked. Everything below is a real screen.
Get found everywhere customers look.
Google Search. Google Maps. And now AI search — people ask ChatGPT where to eat and Gemini who to trust. Get found on Google, and get discovered when customers ask an AI assistant where to go.
EC Presence checks the whole site and explains what is worth fixing in plain English — what to change, why, and the exact figure from your own site that prompted it. Then it checks what the AI assistants actually say: real local questions, asked through official APIs, recorded answer by answer. No platform can guarantee a spot in AI recommendations, so EC Presence never promises one — it makes you easier to understand, and shows you what happened.
- A full site check, re-run whenever you want — including whether AI crawlers can read it
- Real AI answers recorded per assistant — mentioned or not, never an invented “AI rank”
- Findings ranked by what actually costs you customers
- Review replies drafted in your voice, never sent unapproved
Pages checked
38
- Pages missing a description4
- Photos with no alt text11
- Hours and address consistentLooks good
Add a description to the catering page.
It is one of four pages with nothing for Google to show under the link.
FROM YOUR SITE · /catering · meta description empty
Asked AI assistants
Claude · web search- “best diner in Paramus”Mentioned
- “breakfast all day near me”Not mentioned
Real assistant answers, recorded question by question. Never a promised ranking.
Stay active online without more work.
Posting consistently is not hard because it is difficult. It is hard because Friday at six is the worst possible time to be writing captions.
Upload your photos once. EC Presence drafts a month of posts from your own pictures and the way your business actually talks, then lays them out on a calendar. You approve what you like, change what you do not, and it publishes to Facebook and Instagram on schedule.
- A month of drafts from photos you already have
- Every post waits for approval — the rule is enforced, not a setting
- Publishes on your schedule, in your time zone
March
12 posts readyShort ribs are back on the specials board this weekend, braised since Thursday.
Nothing publishes until someone presses Approve.
Measure what your marketing is actually doing.
Most agencies report what they did. Impressions, posts published, hours spent. None of that tells a restaurant owner whether it was worth the money.
One line on your website connects what we publish to what people then do: visits, menu views, phone taps, clicks through to order. Every month you get a plain summary — what we did, what happened, and honestly which part we can take credit for.
- Visits, menu views, phone taps and order clicks, measured
- Separates what came from our work from what did not
- No invented revenue figures — ever
Your website recorded 312 measurable actions in the last 30 days.
Visits
1,204
+18%
Menu views
486
+9%
Order clicks
63
+22%
Order clicks are clicks toward ordering — not completed orders. We say which is which.
How it works
One Business Brain behind every word.
The Business BrainEach business gets one shared profile: what it sells, who it serves, how it talks, the words it uses, and the words it never would. Every review reply, caption, and recommendation reads from that same profile.
Not a prompt box per feature, drifting apart over time. One source of truth, written once, used everywhere — which is the difference between AI that sounds like the business and AI that sounds like AI.
The Business Brain holds
- Business description
- Industry
- Locations
- Products & services
- Target audience
- Brand voice
- Tone
- Preferred vocabulary
- Phrases to avoid
- Selling points
- Calls to action
- Local context
What it does
One screen for how a business shows up.
CapabilitiesGoogle Business Profile
Hours, photos, and posts for every location, managed in one place instead of buried in a Google account nobody can find the password for.
Reviews, answered
Every review in one inbox. Drafted replies in the business's own voice, held for a human to approve before anything is published.
Search visibility
Real clicks, impressions, and positions from Search Console — the queries a business actually ranks for, not an agency's estimate.
AI discoverability
Customers now ask ChatGPT, Gemini, and Claude where to go. EC Presence checks that these systems can read and understand the business — then asks them real local questions and records whether it comes up, assistant by assistant.
Content vault
One library of photos and video, tagged and tracked, so the same shot does not go out every third week.
Social calendar
Draft, review, approve, schedule, publish — to Instagram and Facebook, with an approval step that cannot be skipped.
Reports worth sending
What changed this month, in language an owner reads once and understands.
No platform can guarantee placement in AI-generated recommendations — anyone promising a ChatGPT or Gemini ranking is selling something that does not exist. EC Presence improves discoverability, monitors visibility with real checks, and identifies grounded opportunities.
Where it stands
Being built in the open.
Current statusEC Presence is in active development and not yet generally available. The platform, accounts, and content tools are working; the Google and Meta connections are pending platform approval, which is a queue we wait in like everyone else.
We are onboarding a small number of local businesses first, by invitation, so the product gets shaped by real use rather than guesses. If that sounds like your business, tell us about it.
Early access
Want your business run this way?
Want your business run this way?Tell us about it. If EC Presence is a fit, we'll get you into the first group.